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Simple, affordable, reliable insights, USA- & Canada-wide

Zinc tank offers two high-quality omnibus surveys that come with a solid 6-year track record and a growing reputation for the accuracy of their insights on digital media - including both social media and mobile telephony environments - and the unique population segments that use them.

Pioneer: A national omnibus representative of the US online population

Voyageur:
A national omnibus representative of the Canadian online population

Based on proven methodologies and calibrated against industry-specific data, these solutions are applicable to virtually any type of business and market sector - ideal for acquiring narrowly-focused research samples, and for tracking longer-term attitudes and trends on a limited budget. Available features include:
  • Tracking intentions, issues, usage and attitudes
  • Assessing a product/service’s market potential
  • Determining market share
  • Profiling customers and users
  • Testing advertising concepts and campaigns
  • Evaluating programs and customer service
  • Brand positioning
  • Measuring and monitoring attitudes toward a matter of corporate or public policy
Packaged or a la carte: Our omnibus solutions include a brief questionnaire design consultation with a senior Zinctank researcher to ensure that your needs are configurable for online environments; an online report; and a set of detailed data tables with three standard banners. You can also include additional questions or other custom options to frame your study more effectively.

Deliverables
  • Turnaround: On survey completion and approval, you will obtain a set of data tables within five (5) business days or, if over-samples are required, within seven (7) business days.
  • Banners: We deliver banners (respectful of each jurisdiction) that are based on industry standard layouts for data tables. These include:
    • Region
    • Gender
    • Age: 18-34, 35-54, 55+
    • Education: High school; college/technical (community/associate); university/college
    • Household income: 3 breaks
    • Household composition: children/no children
    • Additional banners are available for a nominal fee
To view our omnibus protocols, click here
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Simple, affordable, reliable insights, USA- & Canada-wide

Pioneer: A national omnibus representative of the US online population Voyageur: A national omnibus representative of the Canadian online population Available features include: Tracking intentions, issues, usage and attitudes Assessing a product/service’s market potential Determining market share Profiling customers and users Testing advertising concepts and campaigns Evaluating programs and customer service Brand positioning Measuring and monitoring attitudes toward a matter of corporate or public policy Packaged or a la carte: Our omnibus solutions include a brief questionnaire design consultation with a senior zinc tank researcher to ensure that your needs are configurable for online environments; an online report; and a set of detailed data tables with three standard banners. You can also include additional questions or other custom options to frame your study more effectively. Deliverables Turnaround: On survey completion and approval, you will obtain a set of data tables within five (5) business days or, if over-samples are required, within seven (7) business days. Banners: We deliver banners (respectful of each jurisdiction) that are based on industry standard layouts for data tables. These include: Region Gender Age: 18-34, 35-54, 55+ Education: High school; college/technical (community/associate); university/college Household income: 3 breaks Household composition: children/no children Additional banners are available for a nominal fee
Related Topics
  • Market Research: Zinc tank delivers market research solutions covering all crucial touchpoints to keep you informed, engaged and ahead of the curve.
  • Online Research: Your fastest route to reaching tightly-defined markets and demographics for virtually any business sector.
  • Onsite Research: We provide evidence-gathering at the point of experience, including custom-designed hybrid solutions.
  • Custom-designed Research: Flexible, convenient solutions tailored to any market.
     
  • Omnibus Solutions: Ideal for acquiring narrowly focused research samples. (USA & Canada), tracking longer-term attitudes and trends on a limited budget.