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Social media enlivens federal election race
ZINC presentation links Nenshi campaign's social media insights to federal election
ZINC Research has today published the second of its two-part presentation on the effects of social media in the era of "Elections 2.0," a term used to describe the dramatic effects of instant communication and interaction via social media platforms such as Facebook and Twitter.

The presentation was delivered last week by ZINC Research president Brian F. Singh at the annual meeting of the Market Research and Intelligence Association, held this year in Winnipeg. Part 1 provided insights on social media innovations used by Naheed Nenshi's campaign team (of which Singh was a member) in last fall's Calgary mayoralty race. Part 2 describes how these same tools and resources can and are reshaping the way Canadians are participating, and commenting on, the federal election.

To view Part 2 of the presentation, click on the Play icon on the video screen below:

About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.

For more information on this and other research resources, contact Brian F. Singh.