ZINC Research has today published an article on mobile/cellphone use among social network users. Drawn from The Bridge, ZINC's online omnibus survey, the data compares 2010 usage with 2009 figures from last year's survey. In 2010, mobile/cellphone ownership increased across all user segments, ranging from the heaviest to the most casual social network users; for comparative purpoese, the survey also includes a non-user segment.
To view the article, visit ZINC's resource library, click here
.About the survey
The Bridge is a syndicated survey established in 2007 by ZINC in partnership with Ottawa-based Dufferin Research. It uses a sample of 1,200 online respondents that accurately reflects Canada’s online population both geographically and demographically. Since its inception, the survey has collected nine tracking waves; a tenth will be added in early 2011. About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.
For more information on ZINC Research, visit: www.zincresearch.com