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ZINC Research publishes social network user demographics
Research sheds new light on social network users
Social networks are dominated by teenagers and other youthful funseekers - or are they? For businesss and other organizations looking for new ways to connect with their target audiences, ZINC Research's recently-released survey of Canada's online population could offer some surprising - and enticing - insights.

In a new article, the latest in its series on social network users, ZINC Research today published a demographic snapshot of the the five main user segments comprising Canada's social network landscape. The survey, now in its fifth year, paints a picture of Canadian social networkers who are far different than the stereotypical Facebook and Twitter addicts.

"The youth segment is obviously still huge," says ZINC president Brian F. Singh, "but over the past few years we've seen steady and significant growth among older users, from young adults through to middle-aged and seniors. For marketers - and that's who our surveys are primarily designed for - this could point to tremendous new opportunities for engaging with customers and prospects."

To view the article, visit ZINC's resource library at:

About the survey
The Bridge is a syndicated survey established in 2007 by ZINC in partnership with Ottawa-based Dufferin Research. It uses a sample of 1,200 online respondents that accurately reflects Canada’s online population both geographically and demographically. Since its inception, the survey has collected nine tracking waves; a tenth will be added in early 2011.

About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.

For more information on ZINC Research, visit: