Social media was not the only critical factor, but it did play an important role in Mayor Nenshi's victory last month, says ZINC Research president Brian F. Singh, who also served on the Nenshi campaign team.
In his keynote presentation to a Canadian Public Relations Society meeting in Calgary on November 30th, Singh first summarized the social media research data from ZINC's ongoing survey of Canadian social media users. In the second part of his talk, he discussed how these insights provided the basis of the Nenshi campaign's online engagement strategy and, ultimately, where they helped turn the tide in Nenshi's favour.
To view each part of the presentation, click Play on one of the screens shown here:
About ZINC Research's social media survey
The Bridge is a syndicated survey established in 2007 by ZINC in partnership with Ottawa-based Dufferin Research. It uses a sample of 1,200 online respondents that accurately reflects Canada’s online population both geographically and demographically. Since its inception, the survey has collected nine tracking waves; a tenth will be added in early 2011. About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.
For more information on ZINC Research, visit:www.zincresearch.com