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Twist Marketing wins tourism branding project in partnership with ZINC Research
Medicine Hat Tourism Industry Group cites Twist proposal strongest among international competitors
December 3, 2010 - Calgary AB - Facing stiff competition from leading international tourism marketers, Calgary-based Twist Marketing, working in partnership with ZINC Research, has been awarded Phase One of a tourism branding project by the Medicine Hat Industry Group, an industry-led initiative of the Economic Development Alliance of Southeast Alberta.

“The calibre of proposals we received demonstrated that the tourism sector has some of the most talented marketers in North America,” says Medicine Hat Industry Group project manager Quentin Randall. “Although we received international proposals, we are very pleased that the strongest proposal was so close to home. Twist Marketing and Zinc Research bring a wealth of experience to the table and we're excited to be working with them.” Catherine Proulx, Twist's managing director, is excited about the project, too. “It’s always a great feeling to win a branding assignment that involves international competition,” she says.

Phase One of the project is expected to be completed in March 2011. “Our goal,” Catherine Proulx explains, “is to develop a new regional tourism brand that all area tourism operators will be able to use to help them promote their businesses.”

A key element of the project strategy is to engage the community and encourage their input throughout the process. This will begin with the community research component of the project, which will be conducted by ZINC Research. “We’re strong advocates for gathering ideas and insights starting at the community level,” says ZINC president Brian F. Singh. “This participation ensures that the brand will be an accurate reflection of the community. It also contributes to a sense of real ownership and pride, not just among tourism operators but across the community as a whole.”

About Twist Marketing
Headquartered in Calgary, Alberta, Twist Marketing is a strategic marketing firm serving North American clients since 1981. Businesses from a broad base of industry sectors, as well as professional associations and government organizations rely on Twist Marketing to design, develop and deploy innovative and creative branding, marketing and communications strategies that work.

About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.

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