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You, defined.

Why does your organization exist? Why does it matter? How are you conveying these critical ideas and values?

Organizations that do not articulate and continuously manage their brand run the risk of having it done for them - by competitors and detractors, right or wrong, by virtue of public perceptions, good or bad, and through a host of other factors beyond their control. Actions and inactions such as these can compromise not only the meaning of the brand but also its integrity and its value, in very real economic terms.

Drawing from a full gamut of research resources - internal and external surveys, interviews with management, employees and customers, online and onsite polls, etc. - we work with you to define your organization's identity in relation to each of several key manifestations, including:
  • Business strategy
  • Management style
  • Corporate culture
  • Corporate citizenship record and reputation
  • Corporate values, beliefs, goals and mission


 

 

You, defined.

As branding strategists, zinc tank draws from diverse research sources to define your organization's identity
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